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Writing for purposes of Search Engine Optimisation is a far cry from what we’ve come to be used to in real world write ups. Such is the extent of the Internet’s influence over our lives that it requires its own colors of even as age-old a craft as writing There are things to keep in mind, and things to avoid, such as these practices:

Keyword Stuffing

Search Engine Optimisation is basically ensuring your articles are optimized for search engines. It requires infusing your write ups with a particular number of specific keywords targeting a particular audience. So shouldn’t it be the case that the more you use the keywords you’re targeting, the more attractive your articles will become to search engines?

Let’s take a retrospection of SEO history for a second. Some years back when search engines only required that a keyword appear many times in a webpage for it to be considered relevant to a query using said keywords, the process of Search Engine Optimisation was abused in that keywords were simply made to appear a great number of times in Web content without concern for the quality of the article (or if the article had anything to do with the keyword in the first place). So search engine users would get frustrated with the results of their query what with the engine returning results that had nothing to do whatsoever with their keywords, but were deemed relevant nonetheless. You can come across whole webpages of nothing but lists of keywords that would serve no value aside from being search engine fodder. The situation was fast getting out of hand such that search engines refined their searching algorithms and set a limit on how many times an article would mention a keyword for it to be actually relevant to that keyword. The more times the article goes over this keyword appearance limit, the more the possibility that the article only mentions the keyword in passing (or is guilty of keyword-stuffing, as that form of SEO abuse came to be known) and thus the less chances it gets of being returned as a relevant result.

It is for this reason, this penalty for keyword-stuffing, that writers of optimized content should avoid the infraction lest their articles engender the opposite effect on the websites they will be posted in.

Verbatim Content Copying

Another practice to do away with is copying bulk lines of material from resources and using them for your own article. Employers wouldn’t need writers to cook up their Search Engine Optimisation Web content for them if they merely needed someone to copy-paste for them.

Besides, most clients needing optimized content would need original articles. Original in that they pass plagiarism tests and not original in that they are your original ideas and your original content. After all, nothing’s original anymore.

Using Article Re-Writer Software

While they may have their uses, it’s simply borderline unethical to use such software and claim articles they’ve churned out to be yours. Furthermore, re-writer software pretty much use the same words (sometimes synonyms of the words, but when that happens articles tend to be grammatically erroneous) and the same paragraphs in the original articles you used as “seed” articles which they’re supposed to re-write. So aside from professional ethic, you simply can’t use such applications for Search Engine Optimisation Cheshire work because of similar reasons to the above practice-to-avoid.